"However, the traditional online dating sites are doing a good job with mobile." Most apps are complementary to existing web platforms.
The mobile platform encourages users to regularly flirt and keep up with incoming messages. "Perusing new platforms that don’t have a traditional site, like location-based app Meet Moi, means viewing new matches you haven’t seen before who might be your right click," Davis says.
You don't have to take off your wedding ring at a hotel bar Don Draper-style to have an affair-you can just log on to Ashley and find another, no-strings-attached, willing adulterer.
When I was 16, a girl in my math class asked me what "blue balls" were. (I was thinking of Blue Bell, obvs.) Now teenagers outfitted with i Phones are hardly misinformed about anything anymore.
Nothing show the true power of Belloo quite like a demo.