It minimizes the overwhelming paradox of choice that often comes with online dating.
So, you're an "important" person who can't have their dating profile on just any dating site -- or you want to date an equally "important" person. The League is for anyone who admits they have high standards AKA very picky.
Ok Cupid, Match and Zoosk are standard fare for traditional dating websites.
You can write lengthy paragraphs about your interests, hopes, dreams, fantasy football team or whatever and upload multiple photos.
IT'S ALMOST LIKE HE DIDN'T EXPECT HER TO REMAIN UNTOUCHED BY HUMAN HAND.