The site allows users to hide their account profiles for free.
Users looking to delete their accounts, even those made without the individual's consent, are charged a fee.
Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.
Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.
Ashley Madison had over 70,000 bots sending fake female messages to male users.
Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.
In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.
Any follow-up messages between the two members are free after the communication has been initiated.