Rayburn reassured viewers of the first CBS show that "This is your old favorite, updated with more action, more money and, as you can see, more celebrities." The first few weeks of the show were somewhat different from the rest of the run.
As part of this overhaul, the network reintroduced game shows beginning in 1972.
One of the first new offerings was The New Price Is Right, a radically overhauled version of the 1950s game show The Price Is Right.
In addition, many of the frequent panelists on the early episodes were not regulars later in the series but had appeared on the 1960s version, including Klugman, Arlene Francis, and Bert Convy, the last of whom was later chosen as host of the show's 1990 revival before being diagnosed with a brain tumor which eventually took his life.
However, the double entendre in the question "Johnny always put butter on his _____" marked a turning point in the questions on the show.
On March 27, 1967, the show added a "telephone match" game, in which a home viewer and a studio audience member attempted to match a simple fill-in-the-blank question, similar to the 1970s' "head-to-head match".