A 2012 Cancer Council TV advertisement features an animation of a growing black melanoma, but Mr Mc Millan agrees that could be misleading."Those sort of scary images don't have a great effect," he said."A slightly tweaked message will be out there."Melbourne woman Rachel Angus had a near miss with a melanoma nine years ago.
She pointed out a pink spot on her leg to her doctor during a routine skin check."He had a look at it and said 'oh, it doesn't look like anything at all, but we'll take it off just in case'," she said.
Dr Dicker says the new guidelines are very useful."They get you thinking the right way about what you need to consider, which lumps and bumps to be concerned about," he said."It helps lead to the right diagnosis."Australia has the highest incidence of melanoma in the world.
About 30 Australians are diagnosed with the skin cancer every day — and more than 1,000 people die of the disease each year.
Until now, public health messages about skin cancer haven't warned about paler, less obvious lesions."Typically, a lot of people assume, wrongly, that melanomas are associated with dark pigmented moles," said Chris Mc Millan, the CEO of Cancer Council Queensland.