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"Like Doggett, many singles aren't spending a lot on dating-related services — the average in the survey was just $5.69 a month, compared with $55.84 spent on going out and socializing.
Of those surveyed, 88% spent nothing on more focused dating efforts and 38% spent nothing on dating-related activities.
Still, the survey estimates that with more than 100 million single adults in the USA (according to 2013 Census data) singles' dating-related spending totals more than $80 billion a year.
Still, the monthly amount most singles spend is low, says anthropologist Helen Fisher of Rutgers University, who helped develop the survey."A lot of singles are not dating at all," she says.
“When we hit this prosperity of the post-World War II moment, we see it take off like never before.” But while America is just beginning to grapple with this change, Klinenberg says that he’s happy with his own status quo — as a married man.