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’ This is the kind of question you cannot ask of an Arabic audience,” insists Maalouf.

Instead his site deals with, “the real problems that they are having-—liberalism, conservatism, religion, responsibility in the couple, kids.” The quiz uses psychology to determine suitable matches based on questions about social attributes, individual attributes, couple attributes, and personal attributes, as opposed to the kind of person users might think they want.

“It was a very, very stressful environment, but it was good.

We needed that.” Today the founders and their team are developing new features such as a recommendation system.

Inspired by e Harmony and Match.com, but frustrated by the questions those sites ask users, Maalouf and Nimer worked with a Lebanese psychologist to create a personality quiz tailored to Arab cultural concerns.