I’m actually a little jealous that I can’t seem to come up with a better name for a gay dating service to air during the Super Bowl.
At first glance, the ad seemingly could be for many things: T-shirts, sports gear or, given the company’s name, Scruff, perhaps even shaving equipment.
The ad, however, is a bit more risqué than that: Scruff is a dating app for gay men—athletic men in particular—that has 7 million users worldwide, and its message reads, “Play on our team.” Scruff spent $3,500 for the billboards during Super Bowl week, and it appears likely to see an impressive return on the investment.
The site bills itself as a place "where many many many men come to play." Man Crunch gained major publicity in January 2010 when it was revealed that CBS was considering a television advertisement the site had produced to air during Super Bowl XLIV.
The ad featured a male Packers fan and a male Vikings fan reaching into the same bowl of chips at the same time, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of the other man present.
From time to time, we all have to encounter things on TV or in ads that go against those values, and we have to , because encountering ideas that differ from yours is what happens in life.