They're inherently social products, so the less users one app has the less benefit it gives its customers. The Hinges and Downs of the world, which use your social network profiles to set you up with friends of friends.The Tinder, Twines, and Charms, which match you with people in your general area.I downloaded Twine for the purpose of writing this story, and I'm already sick of seeing its little notifications pop up. Half of the guys messaging me live in San Jose or Santa Clara -- a hefty hour or two away.
If you favorite them as a match and they've favorited you, then you'll both get a notification.
The idea is that the digital assurance of mutual attraction will make people more likely to approach each other.
So the app is different enough from Tinder to potentially be attractive to online daters, but its success requires mass adoption. There's no one on Catalyst in San Francisco right now, at least none near me.
And even if it does spread that doesn't ensure it'll retain its user base.
My first night in Silicon Valley, I unwittingly revealed something shocking at a party: I was not on Tinder. I was new to covering tech, had just moved back to the Bay from another state, and Tinder was not in my lexicon. Since living here I hear about Tinder -- and Twine and Carrot and all the other copycats -- on what seems like a daily basis.